Interzoo has been honoured with the German Brand Award 2026 in the category “Excellence in Brand Strategy and Creation – Brand Design Corporate Brand”, a distinction that celebrates outstanding brand management and design within the German-speaking market. Presented by the German Design Council, the award is one of the leading recognitions in the field. This year, 488 winners were selected from 1,676 submissions across 18 countries.
The accolade highlights Interzoo’s comprehensive brand redesign, built around a modern and flexible corporate brand system that ensures a consistent and distinctive experience across all platforms and touchpoints. The refreshed identity features vibrant colours, animal‑inspired graphic elements and a carefully refined version of the iconic Interzoo logo, reflecting what the event represents today: an international, forward‑looking and innovative platform for the global pet industry.
The new brand design was showcased throughout Interzoo 2026, where it received highly positive feedback from exhibitors and visitors.
Interzoo expressed its gratitude to the creative agency Lekkerwerken GmbH and to everyone involved in shaping and implementing the new brand identity.
