Pet Brands Limited has announced the official launch of Real Simplicity Petfood on VioVet, one of the UK’s most influential online veterinary retailers. The arrival of this single‑protein range marks a new step forward in the evolution of premium nutrition and in the growing demand for simple, functional recipes designed for pets with dietary sensitivities.
Real Simplicity is built on a clear premise: simple ingredients, carefully selected and formulated by animal nutrition experts. Its single‑protein recipes offer key benefits for owners seeking cleaner, more digestible solutions.
The brand enters the UK market with a broad and coherent range:
- Freeze Dried Protein Bites – 100% animal protein, gently freeze‑dried to preserve natural flavour and nutrients.
- Grain Free Kibble + Freeze Dried Bites – complete kibble with real freeze‑dried protein inclusions.
- Single Protein Pâté – complete recipes with real meat shreds for exceptional palatability.
- Creamy Protein Treats – creamy single‑protein treats that hydrate and nourish.
Each format is available in various sizes and designed to meet the functional and sensory needs of the modern cat.
Pet Brands Limited serves as the exclusive UK distributor for Real Simplicity. Retailers interested in stocking the range can contact: sales@petbrands.com
The launch is taking place through VioVet, an online veterinary retailer with more than one million customers and a strong track record in innovation. Founded in 2006 by Luke Cousins, VioVet has grown across Europe with the backing of Fairfax Financial Holdings and a corporate culture centred on people, continuous learning and outstanding customer service.
