Purina Advances Its Thank You Vets Campaign

On 13 March in Girona, Purina continued to advance its #ThankYouVets campaign during the Calming Care Symposium—an event marked by inspiration, energy and a strong commitment to supporting the veterinary profession.

The session featured Miguel Moura Esteves, who addressed the daily challenges faced by veterinary professionals and shared practical strategies to help clinicians manage emotional pressure, workload and the increasing complexity of their role. His contribution aligned closely with the mission of #ThankYouVets, a campaign designed to stand alongside veterinarians through collaborations with experts and mental‑health professionals.

Participants also experienced a unique interactive installation created by MELT, where technology and emotion came together in a powerful way. Real messages of gratitude from pet owners and their families were transformed into dynamic digital art, creating a memorable moment of recognition for the essential work veterinarians perform every day.

The Girona event represents another important step in Purina’s broader effort to highlight, support and celebrate veterinary professionals across different countries and contexts.

👉 Learn more about the campaign: https://lnkd.in/egJMt8EX

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