The EU SME Centre and the European Union Chamber of Commerce in China have scheduled the webinar China’s Pet Food Market for 19 October 2026. This session, which will be broadcast via Zoom from 10:00 to 11:00 (CEST), is a strategic training tool of high technical value for European SMEs seeking to launch their business operations in the Asian giant.
The technical training will be led by Bi Jun, Director of Regulatory Affairs at knoell Shanghai. Jun, who has over a decade’s experience and is a renowned scientist specialising in animal toxicology, will analyse recent developments in consumer trends. His presentation will focus on providing key insights into the regulatory framework for market access, essential compliance requirements and the management of toxicological studies for animal feed, additives and veterinary medicines – all necessary for successful imports free from legal barriers.
Agenda:
10:00 – 10:05: Opening remarks and welcome address by Keyu Zhou, events coordinator at the EU SME Centre.
10:05 – 10:45: Main session: ‘China’s Pet Food Market: Regulations, Compliance, and Market Trends’, presented by Bi Jun.
10.45 – 11.00: Open question-and-answer (Q&A) session to address participants’ technical queries.
Attendance at this online workshop is completely free of charge and open to SMEs, sectoral associations and public institutions from European Union Member States and countries participating in the Single Market Programme. Furthermore, organisations that register on the EU SME Centre platform will be able to benefit from free additional services, such as access to the personalised advisory tool Ask-the-Expert, a library containing over 200 specialist publications, and databases of service providers in China.
Further information: China’s Pet Food Market | EU SME Centre: China Market Research, Training, Advice | Get Ready for China
Registration: Event Registration | EU SME Centre: China Market Research, Training, Advice | Get Ready for China
