New APC webinar: “Beyond plasma: functional proteins for differentiated pet food products”

Pet food formulation is evolving towards solutions that deliver far more than basic nutrition. Today’s consumers expect products that support health and wellbeing while offering excellent palatability, an appealing appearance and premium quality. For formulation, R&D and product development teams, this means balancing nutritional performance, final product quality and manufacturing efficiency.

In this context, functional proteins have become essential tools to help manufacturers differentiate their products and respond to rising market expectations. While spray‑dried plasma remains one of the most versatile functional proteins available, specialised protein solutions are now emerging to address specific development challenges, including digestibility, texture, processing behaviour, stability and microbiome support.

The webinar “Beyond Plasma: Functional Proteins for Differentiated Pet Food Products”, taking place on 28 October at 16:00 CET, will explore how different functional proteins can enhance palatability, digestibility and product differentiation across complete diets, treats and supplements. This session is designed for professionals working in formulation, R&D, product development and innovation who are looking to expand their technical toolkit and identify new opportunities for creating high‑value pet food products.

Register here: WEBINAR: “Beyond Plasma: Functional Proteins for Differentiated Pet Food Products”

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