Icelandic+, an Icelandic company specialising in natural snacks and chews for pets, has been awarded the 2026 Pet Insight Vanguard Award in the Fish Treats category. This distinction recognises brands that lead through innovation, anticipate consumer needs and uphold an unwavering commitment to pet health, safety and quality.
The Pet Insight Vanguard Awards, created by the US publication Pet Insight, celebrate companies and brands that drive innovation within the pet care industry. The award highlights leaders who set trends, deliver pioneering solutions and generate real impact on pet health, wellbeing and consumer experience. Being selected as a Vanguard Award recipient is a prestigious recognition within the sector, acknowledging each company’s vision, trajectory and transformative capacity.
For more than a decade, the company has focused on a single purpose: offering premium, sustainably sourced treats made with clean, simple ingredients and uncompromising quality standards. Being recognised by Pet Insight as a category leader represents meaningful validation of this work. The company extends its thanks to Pet Insight, as well as to the customers, retailers and distributor partners who have supported its mission.
More information and products are available at the official store: Our Story – Icelandic+
