UK‑based brand Frozzys has introduced the refreshed design of its well‑known Frozen Yogurt range for dogs, following an extensive programme of consumer research. The aim was to better understand how pet owners shop in‑store and which visual cues influence their purchasing decisions.
The result is a clearer, more engaging and instantly recognisable design that communicates the product’s core message at a glance: a fun, delicious and healthier alternative to traditional ice cream. Frozzys highlights that this relaunch not only reinforces the enjoyment associated with the product, but also positions Frozen Yogurt as something that can form part of a dog’s everyday routine, combining pleasure with wellbeing.
While the packaging has evolved, the product itself remains unchanged. The range continues to offer clean‑label recipes, thoughtfully selected ingredients and a consistent focus on supporting dogs’ health “from nose to tail”.
As the frozen pet treat category continues to expand, this updated look strengthens Frozzys’ ability to connect with today’s more informed and health‑conscious pet owner, without losing the sense of fun that makes the category so appealing.
The new packaging is now rolling out across retail. For trade enquiries, please contact sales@frozzys.com.
More info here: http://www.frozzys.com
