Belgian company Freshfrozen for Pets, a specialist in fresh-frozen nutrition for dogs and cats, has announced two key updates to its Jolipet and Wolf’s Menu brands. The company has published all updated information on its official website.
After 13 years on the market, Jolipet has undergone a complete overhaul, including a full review of its range, updated recipes and a total redesign of its packaging. The aim is to strengthen the identity of the group’s flagship brand and improve the clarity and usability of its offer for consumers seeking high‑quality frozen nutrition.
In parallel, Freshfrozen for Pets is expanding the Wolf’s Menu line with the launch of 500 g sausages, a format developed in response to demand from regular fresh‑frozen consumers, particularly those with small dogs who require more manageable and practical portions.
With these developments, the company reinforces its position in the premium frozen pet food segment, combining formulation innovation, convenience and a more modern, accessible presentation for the end consumer.
