Innovation is part of YowUp!’s DNA, and the brand now strengthens its commitment to functional nutrition with three new references developed to meet the growing demand for distinctive, highly palatable products. This latest expansion reinforces YowUp!’s strategy of creating new consumption occasions within the pet food category, combining nutrition, flavour and versatile formats.
The new Kefir for dogs is made with kefir cultures, duck and pumpkin, and enriched with prebiotics and postbiotics that help support intestinal microbiota and healthy digestion. For cats, Milky Licks offers creamy sticks made from chicken purée and milk, also enriched with prebiotics and available in two varieties: Original Chicken and Serrano Ham. The third launch, PetFlurry for dogs, blends creamy yoghurt with real pieces of duck or turkey, and can be enjoyed at room temperature, chilled or even frozen for a more playful and enriching experience.
With these three additions, YowUp! reinforces its commitment to functional nutrition, continuous innovation and the development of new consumption moments within the pet food category. The brand continues to respond to evolving consumer expectations with products that combine taste, texture and added value.
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