Purina Advances Its Thank You Vets Campaign

On 13 March in Girona, Purina continued to advance its #ThankYouVets campaign during the Calming Care Symposium—an event marked by inspiration, energy and a strong commitment to supporting the veterinary profession.

The session featured Miguel Moura Esteves, who addressed the daily challenges faced by veterinary professionals and shared practical strategies to help clinicians manage emotional pressure, workload and the increasing complexity of their role. His contribution aligned closely with the mission of #ThankYouVets, a campaign designed to stand alongside veterinarians through collaborations with experts and mental‑health professionals.

Participants also experienced a unique interactive installation created by MELT, where technology and emotion came together in a powerful way. Real messages of gratitude from pet owners and their families were transformed into dynamic digital art, creating a memorable moment of recognition for the essential work veterinarians perform every day.

The Girona event represents another important step in Purina’s broader effort to highlight, support and celebrate veterinary professionals across different countries and contexts.

👉 Learn more about the campaign: https://lnkd.in/egJMt8EX

PETFOOD Media ads
Pet Food Media
Pet Food Mediahttps://www.petfoodmedia.com
Pet Food Media Editorial Team is the collective author representing the company’s in house editorial staff.

More from the author

Related posts

PETFOOD MEDIA editorial guidlines

Latest posts

High-pressure processing technology for the pet food industry

Hiperbaric - Technical team Pet owners are opting for a more natural and safer diet, driving the growth of high-pressure processing technology: The trend towards...

Pet supplement labels that manufacturers and retailers can defend

By Pure Majesty Pets Editorial Team A useful label has to pass two tests at once: it must allow the manufacturer to substantiate each statement...

PropPaws Conference 2026: The future of pet food

Get the latest insights on pet food trends and the future of pet food proteins Pet guardians say they are open to alternatives. The market...

Do you want to stay up to date with the latest news?

We'd love to hear from you! Fill out your details and we'll get in touch. It's that easy!