Zoomark and Petzoo Eurasia have announced a new step in their strategic alliance with the launch of a new international pet industry trade show in Turkey starting in 2028. The initiative follows the successful partnership signed in 2025 between Zoomark BolognaFiere Cosmoprof SpA and Ulusal Fuarcilik, organiser of Petzoo Eurasia, marking a significant milestone in the international expansion of both organisations.
The project forms part of the BolognaFiere Group’s long-term vision to strengthen its presence in high‑potential markets through trade fair platforms that connect companies and industry professionals. Leveraging the strong reputation of Ulusal Fuarcilik, the new event aims to become a strategic meeting point between Europe, Turkey and the MENA region, one of the most dynamic and fast‑growing areas in the global pet industry.
In the meantime, Zoomark will intensify its support for Petzoo Eurasia during the 2026 and 2027 editions, boosting international marketing and sales activities to expand the event’s global reach. Both organisations highlight that this new phase reflects the growing interest of companies seeking to expand into Turkey and neighbouring markets, and demonstrates how solid partnerships can evolve into ambitious long‑term projects.
In the photograph: Selçuk Çetin, CEO of Ulusal Fuarcilik and General Manager of Petzoo Eurasia, and Enrico Zannini, General Manager of BolognaFiere Cosmoprof.
Learn more: Zoomark 2027 | Fiera internazionale del pet food e pet care
