The Pet Industry Federation (PIF) has issued a reminder encouraging companies across the pet sector to submit their entries for this year’s PIF Innovation Award. The accolade recognises outstanding innovation in pet products, pet food, treats, accessories and services, highlighting the most forward‑thinking developments in the industry.
Businesses with new or innovative concepts are invited to take part, with the submission deadline set for 20 April. The winner will be chosen by attendees at the Business of Pets Conference, taking place on 3 and 4 June, giving industry professionals the opportunity to vote for the most impactful and original entry.
Companies wishing to participate can submit their application via the following link:
https://lnkd.in/eAmzPRia
PIF notes that it is looking forward to reviewing this year’s entries and continues to emphasise the importance of supporting innovation within the pet industry.






