The 2026 edition of the Fressnapf Innovation Award once again raised a familiar question across the pet industry: is it worth submitting an entry? The experience of Logical Brands, winner of the Non-Food Dog category, provides a decisive answer.
The award immediately strengthened the visibility of the project within the company and enhanced its standing among international retail partners. The recognition opened new strategic discussions, clarified the factors required for a successful rollout across different markets and offered a sharper understanding of the timelines needed for an innovative concept to establish itself sustainably. The accolade acted as a catalyst, helping the team assess the project’s potential and refine its expansion strategy.
The Fressnapf Innovation Award plays a key role in the pet industry by highlighting new ideas, encouraging dialogue with relevant partners and supporting companies as they develop and mature their innovations. Its impact goes beyond public recognition, contributing to the strengthening of projects with international ambition.
The 2026 edition also honoured:
🏆 Special Award: Dr Franziska Thal
🐶 Food Dog: Coogala
🐱 Non-Food Cat: Inventor Smart Care
🦴 Snacks & Supplements: JOY&TOY!
Together, these winners illustrate the strong innovative drive shaping today’s pet industry.
